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How To Write a Blog Post

How to Create and Write a Blog Article Using WordPress Classic Post Creator: A Comprehensive Guide for Best SEO Practices

Creating a blog article using the WordPress Classic Post Creator is a fundamental skill for any blogger or content creator. This guide will walk you through every step of how to write a blog post, from initial setup to publishing, ensuring that your content is not only engaging and informative but also optimized for search engines (SEO). By following these best practices, you’ll enhance your blog’s visibility, attract more readers, and ultimately achieve your content goals.

1. Getting Started: Setting Up To Write a Blog Post

Before diving into writing, it’s essential to prepare your WordPress environment and gather your tools.

1.1. Accessing the WordPress Dashboard

  1. Log in to your WordPress dashboard by visiting
  2. Enter your username and password.
  3. Once logged in, you’ll be directed to the WordPress dashboard.

Write a blog post

1.2. Creating a New Post

  1. In the dashboard, navigate to the left-hand menu.
  2. Hover over “Posts” and click on “Add New.”

2. Crafting the Title and Permalink

Your blog post’s title and permalink (URL) are critical for SEO and user experience. Use the same main keyword and or key phrase in the blog title along with the URL.

2.1. Writing a Compelling Title

  1. Your title should be clear, concise, and include your article’s relevant keywords.
  2. Aim for a length of 60 characters or fewer to ensure it displays well in search engine results.
  3. Make it engaging and reflective of the content. Add relevant and helpful information to provide the most value you can within each blog post.

2.2. Setting the Permalink

  1. The permalink is the URL for your blog post.
  2. WordPress automatically generates it based on your title, but you should edit and shorten it to be more SEO-friendly.
  3. Ensure it includes your primary keyword and is easy to read.

3. Structuring Your Blog Post

A well-structured blog post is easier to read and better for SEO.

3.1. Using Headings

  1. Use headings (H1, H2, H3, etc.) to organize your content. Use your main keyword, key phrases and keyword variations within your headings if possible.
  2. The title of your post is automatically set as an H1 heading.
  3. Use H2 headings for main sections and H3 for subsections.

3.2. Writing Engaging Introductions

  1. Start with a compelling introduction that hooks the reader.
  2. Clearly state the purpose of the post and what readers will learn.
  3. Include your primary keyword early in the introduction within the first few sentences.

4. Writing the Content

The body of your blog post is where you deliver value to your readers.

4.1. Creating High-Quality Content

  1. Focus on providing informative, well-researched content.
  2. Use a mix of short and long paragraphs to enhance readability.
  3. Include relevant images, videos, and other media to support your points.
  4. Articles generated with AI may be less visible online and be seen as spammy content. Make sure to use tools to scan for AI written content and edit the article as necessary to generate a higher human created article score.


4.2. Using Keywords Strategically

  1. Identify primary and secondary keywords related to your topic.
  2. Naturally incorporate these keywords into your content without overstuffing.
  3. Aim to use the primary keyword in the first 100 words, headings, and several times throughout the post.

4.3. Adding Internal and External Links

  1. Include links to other relevant posts on your blog (internal links).
  2. Add links to authoritative external sources to back up your information.
  3. Ensure that external links open in a new tab to keep readers on your site.

4.4. Writing Clear and Concise Sentences

  1. Use simple language and avoid jargon.
  2. Break up long sentences to enhance readability.
  3. Use bullet points and numbered lists where appropriate.

5. Enhancing Readability and Engagement

To keep your readers engaged, your content needs to be easy to read and visually appealing.

5.1. Using Short Paragraphs

  1. Keep paragraphs to 2-4 sentences.
  2. Use white space to make the content less intimidating.

5.2. Adding Visual Elements

  1. Include images, infographics, and videos to break up text and provide visual interest.
  2. Use high-quality images and ensure they are relevant to the content.
  3. Optimize images for SEO by using descriptive filenames and alt text.

5.3. Incorporating Quotes and Blockquotes

  1. Use quotes from industry experts to add credibility.
  2. Format quotes as blockquotes to make them stand out.

How to write a blog post

6. SEO Optimization

Optimizing your blog post for search engines is crucial for attracting organic traffic.

6.1. Using Meta Descriptions

  1. Write a compelling meta description that includes your primary keyword.
  2. Keep it between 150-160 characters.
  3. The meta description should summarize the content and entice users to click.

6.2. Adding Alt Text to Images

  1. Every image should have alt text that describes the image and includes a keyword if relevant.
  2. This improves SEO and accessibility.

6.3. Utilizing Categories and Tags

  1. Assign relevant categories and tags to your post. (Ie – Blog Post Category)
  2. Categories organize your content into broad topics, while tags are more specific.
  3. Avoid using too many tags; 5-10 relevant tags are ideal.

6.4. Implementing Schema Markup

  1. Schema markup helps search engines understand your content better.
  2. Use a plugin like Rank Math SEO to add schema markup to your posts utilizing FAQ schema, video schema, local business schema and or others.

7. Final Checks and Publishing

Before hitting the publish button, it’s essential to review and optimize your content.

7.1. Proofreading and Editing

  1. Proofread your content for spelling and grammar errors.
  2. Read through the post to ensure it flows well and makes sense.
  3. Consider using tools like Grammarly or Hemingway to help with editing.

7.2. Checking for SEO Issues

  1. Use an SEO plugin like Rank Math SEO to check for issues.
  2. Ensure your focus keyword is well-placed throughout the post.
  3. Address any SEO recommendations provided by the plugin.

7.3. Previewing Your Post

  1. Use the preview feature to see how your post will look when published.
  2. Check the formatting, images, and overall layout.
  3. Make any necessary adjustments.

7.4. Publishing Your Post

  1. Once you’re satisfied with your post, click the “Publish” button.
  2. Share your post on social media and with your email subscribers to drive traffic.

8. Post-Publication: Promoting and Analyzing Your Post

Publishing your post is just the beginning. Promotion and analysis are crucial for ongoing success.

8.1. Promoting Your Post

  1. Share your post on all your social media platforms.
  2. Engage with your audience by responding to comments and questions.
  3. Collaborate with influencers or other bloggers to widen your reach.

8.2. Analyzing Performance

  1. Use tools like Google Analytics & SEMrush to track the performance of your post.
  2. Monitor metrics like page views, average time on page, and bounce rate.
  3. Use the data to refine your content strategy and improve future posts.

8.3. Updating Your Content

  1. Regularly update your post to keep it relevant and accurate.
  2. Add new information, update statistics, and fix any outdated links.
  3. Re-promote your updated post to attract new readers.


Creating a blog article using the WordPress Classic Post Creator involves several steps, each crucial for producing high-quality, SEO-optimized content. By following this comprehensive guide, you’ll be well-equipped to write engaging posts that attract and retain readers while boosting your search engine rankings.

Remember, the key to successful blogging lies in consistent effort, continuous learning, and adapting to the ever-changing landscape of SEO and content marketing. Happy blogging!

Additional Items:

  1. Please note, any Post with the category that is named a vendor or company will show only on the TKR Vendors page. Any Post with the category of “Blog Posts” will show only within the TKR Blog page.
  2. Keyword research and Keyword metrics are found within the SEMrush keyword magic tool. Research keywords and variations of that keyword. Also remember, “longtail” keywords are usually easier to get ranked than a single keyword.
  3. On “Vendors” blog posts, use the vendor logo as the “featured image” for the post.
  4. If a backlink is given by a TKR vendor, the “shared” backlink should be added to the vendor post using “hypertext” for the clickable link. Make sure to set the link to open in a separate tab. This setting can be found while hovering over and clicking on the “hypertext”

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